Personal profile
Education
- 2019 Ph.D. The Pennsylvania State University
- 2012 M.S. Seoul National University
- 2010 B.S. Seoul National Univeristy
- 2012 M.S. Seoul National University
- 2010 B.S. Seoul National Univeristy
Professional Experience
- (2021-present) Assistant Professor, The Catholic University of Korea
- (2019-2021) Assistant Professor, The Hong Kong Polytechnic University
- (2019-2021) Assistant Professor, The Hong Kong Polytechnic University
Research Interests
- Consumer behavior
- Food psychology
- FMCG marketing
- Consumer prosociality
- Food psychology
- FMCG marketing
- Consumer prosociality
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
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Dive into the research topics where Joongwon Shin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Recommend Friends for Miles: Effective Referral Marketing Strategies in Frequent Flyer Programs
Hwang, Y. H. & Shin, J., 2024, In: International Journal of Hospitality and Tourism Administration. 25, 3, p. 533-551 19 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Sending warmth with corporate social responsibility communication: Leveraging consumers’ need to belong
Shin, J. & Hwang, Y., Mar 2023, In: Journal of Hospitality and Tourism Management. 54, p. 336-345 10 p.Research output: Contribution to journal › Article › peer-review
14 Scopus citations -
Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era?
Kim, S., Kim, J., Choi, Y., Shin, J. & Morrison, A. M., Jun 2022, In: Journal of Hospitality and Tourism Management. 51, p. 252-267 16 p.Research output: Contribution to journal › Article › peer-review
Open Access21 Scopus citations -
Corrigendum to “Homelessness in destinations: Tourists' visit intention” [Annals of Tourism Research Volume 89, July 2021, 103249] (Annals of Tourism Research (2021) 89, (S0160738321001274), (10.1016/j.annals.2021.103249))
Seo, K., Choi, Y. & Shin, J., Jan 2022, In: Annals of Tourism Research. 92, 103295.Research output: Contribution to journal › Comment/debate
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Aww effect: Engaging consumers in “non-cute” prosocial initiatives with cuteness
Shin, J. & Mattila, A. S., Mar 2021, In: Journal of Business Research. 126, p. 209-220 12 p.Research output: Contribution to journal › Article › peer-review
60 Scopus citations